SOFTCORE
–II (ENTREPRENEURSHIP DEVELOPMENT)
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L
3
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T
0
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P
0
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Curri. Ref.
No.: G301-307
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Total
Contact Hrs.: 45
Theory: 45
Tutorial: 0
Practical: 60
Pre
requisite: NIL
Credit: 3
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Total
marks: 100
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Theory: 100
End Term Exam: 70
P.A.: 30
Practical: 0
End Term Exam: 0
P.A : 0
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THEORY Total
Period : 45 Period: 3 P/W
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UNIT
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TOPIC/SUB-TOPIC
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HRS.
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1
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INTRODUCTION
Definition and functions of Entrepreneur, entrepreneurship
quality, entrepreneurial spirit, need for entrepreneurship.Individual and
social aspects of business - achievement motivation theory. Social
responsibilities of Entrepreneurs
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10
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2
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FORMS OF
BUSINESS ORGANISATION
Types of company.Merits and demerits of different types.Registration of
small scale industries Conglomeration.
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4
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3
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SMALL
SCALE AND ANCILLARY INDUSTRIES
Definition – scope with special reference to self employment.Procedure
to start small scale and Ancillary industries. Pattern on which the
Scheme/Project may be prepared Sources of finance - Bank, Govt., and other
financial institutions. Selection of site for factory.Factors of selection
N.O.C. from different authorities, e.g., Pollution Control Board, Factories
Directorate etc. Trade License.
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8
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4
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SYSTEM OF
DISTRIBUTION
Wholesale Trade.Retail trade
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1
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5
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SALES
ORGANISATION
Market survey, marketing trends, knowledge of competitors, product selection & its
basis. Sales promotion. Advertisement.Public relations and selling skills.
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3
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6
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PRICING
THE PRODUCT
Basic guidelines
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1
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INTRODUCTION
TO IMPORT AND EXPORT
Procedures for export.Procedures for import.Technical collaboration –
international trade. Business insurance.Rail and road transport. Forwarding
formalities, FOR, FOB, CIF, etc.
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6
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BUSINESS
ENQUIRIES
Enquiries: From SISI, DIC, SFC Dept. of
Industrial Development Banks. Offers and Quotations. Orders
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4
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PROJECT
REPORT
Project Report on feasibility studies for small scale industries,
proposal for finances from bank and otherfinancial institutions for
establishing new industries and its extension, obtaining License enlistment as suppliers,
different vetting organizations for Techno Economic feasibility report.
Breakeven analysis, Breakeven point.
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6
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ENVIRONMENT
LEGISLATION
Air Pollution Act.Water Pollution Act .Smoke Nuisance Control Act .ISO:
14000, OSHA
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2
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REFERENCE BOOKS:
1) Entrepreneurship Development – by CPSC
Manila, TMGH
2) Small
Enterprise Management – by ISTE, Mysore
3) Motivation – by ISTE Mysore
4) Entrepreneurship
Development – by Jose Pauletal, Himalaya
Publishing House
5)
A Handbook of Entrepreneurship – by Rathore,
B.S. and J.S. Saini(ed) Panchkula :
Aapga